Before, people were overly concerned with fitting into the box of society’s standard of beauty. Relaxers were the norm and overall there was a general lack of concern for what ingredients were used in products. Moreover, the availability of natural hair care products was virtually
nonexistent.
People didn’t understand natural hair; as a result, the healthiness of hair wasn’t a concern or priority.
Today, people have become hyper-focused with hair types and receive some of their best hair care tips from You Tube tutorials and influencers.
Now, we are seeing a movement away from relaxers as natural hair has become more accepted, and more
people are wearing and embracing their curls.
We exist to help women (with all hair types) rock
healthy hair with cockiness, and are constantly
working to give women more options for self indulgence.
We believe in No-Nonsense over Fake. That way we can infuse quality ingredients and leave out all things counterfeit . We'll never compromise the integrity of your hair, giving you free reign to slay and stunt like no other!
Your hair is fake...
It's my mission to destroy negativity in the natural hair community, and to help every woman be an original and level up their hair goals.